Attività

Stella McCartney
HORSE POWER: We exclusively debut the #Frayme bag in MIRUM®, a plant-based, plastic-free vegan alternative to animal leather.
MIRUM® is a pioneering blend of natural rubbers, plant oils and waxes, and biobased fillers — resting on an organic cotton backing. Its natural ingredients mean it can be safely returned to Mother Earth as nutrients at the end of its life.
Celebrating Stella’s love for animals and horses, the handcrafted bag features equestrian-inspired organic cotton whipstitching and a lining crafted using recycled materials.
We pioneered this MIRUM® technology in partnerships with Natural Fiber Welding (@NFW_Tech), supported by S🌍S Fund — a $200M fund investing in the next generation of sustainable innovators, of which Stella is a cofounder.
Watch the full #StellaWinter23 runway show at stellamccartney.com.
#StellaMcCartney #ParisFashionWeek #PFW

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